PASHA Bank OJSC
ORGANIZATION
Availability
Onboarding
Authentification
KYC
VAS
Onboarding
Authentification
KYC
VAS
CORE PRODUCTS
Legal entities of all sizes and entrepreneurs
CUSTOMERS
Azerbaijan
MARKET
ABOUT
PRODUCT
Platform beneath the Business Online Bank that was a collection of different services, tools and features used by several other products.
This was a highly technical product which required a good collaboration, communication and technical skills to be able to work well with other teams.
This was a highly technical product which required a good collaboration, communication and technical skills to be able to work well with other teams.
MY ROLE
I worked as a platform product owner who built, developed and managed different tools & systems that were used by multiple squads within the Business Online Bank.
I managed a cross-functional team of 5 engineers, and 1 UX/UI designer.
My main goals were:
1) Understand the strategic vision of the products and make long and short-term trade-offs to improve the product lines
2) Increase and manage the platform availability time to help multiple products and services developed further
3) Develop, connect tools and systems that can be easily adjusted and used by multiple teams
I managed a cross-functional team of 5 engineers, and 1 UX/UI designer.
My main goals were:
1) Understand the strategic vision of the products and make long and short-term trade-offs to improve the product lines
2) Increase and manage the platform availability time to help multiple products and services developed further
3) Develop, connect tools and systems that can be easily adjusted and used by multiple teams
Increased NPS from 40 to 70 points
NPS
Increased overall platform availability
to 99%
to 99%
AVAILABILITY
ADOPTION
Increased products' adoption by 40%
LAUNCHED FEATURES
RESEARCHED, DESIGNED, DEVELOPED
AND IMPROVED INCREMENTALLY
RESEARCHED, DESIGNED, DEVELOPED
AND IMPROVED INCREMENTALLY
REFERRAL MODEL
Delivered a referral model that can be modified based on different product needs
AVAILABILITY
Defined platform availability definition, calculated, monitored, and increased availability
SCORING MODEL
Implemented a new scoring model for a better and faster KYC process
NPS
Implemented NPS calculation logic, built a detailed NPS dashboard
CHANGE LOG
Connected and set the best in the market changelog tool to online bank, to increase product adoption
VAS
Built a possibility to request value added services (legal assistance, site builder and etc.) w/o leaving the online bank, with the 3rd party partnership
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