CORE PRODUCTS
All types of payments
Current accounts
Roles & permissions
Admin page
Current accounts
Roles & permissions
Admin page
CUSTOMERS
Legal entities of all sizes and entrepreneurs
MARKET
Azerbaijan
ORGANIZATION
PASHA Bank OJSC
TEAM BEHIND THE PRODUCT
ABOUT
PRODUCT
Back then, we (PASHA Bank) had an old online bank with limited functionality, bad UX, and low CSI.
Our main goal was to transform the bank from traditional to digital, making 97% of all the transactions online. We had to build the best in the market digital experience for our business customers!
We were building the new Business Online bank from zero and I was responsible for core products.
Our main goal was to transform the bank from traditional to digital, making 97% of all the transactions online. We had to build the best in the market digital experience for our business customers!
We were building the new Business Online bank from zero and I was responsible for core products.
MY ROLE
I worked as a core product owner who researched, build, and launched the daily banking products with a cross-functional team of 6 engineers, and 1 UX/UI designer.
My main goals were:
1) Building the best daily banking experiences for our business customers
2) Smoothly migrating customers from the old online bank to the new one
3) Increasing online transactions' share to 97%
My main goals were:
1) Building the best daily banking experiences for our business customers
2) Smoothly migrating customers from the old online bank to the new one
3) Increasing online transactions' share to 97%
Smoothly migrated all the customers & permissions without limiting their accesses to the old online bank
CUSTOMER MIGRATION
Increased CSI from
7 to 9.48 points
7 to 9.48 points
CSI
Digitalized all the core payments and increased the share of online transactions to 97%
PAYMENT SHARE
LAUNCHED FEATURES
EACH OF THE FEATURES WERE E2E RESEARCHED AND BUILT
EACH OF THE FEATURES WERE E2E RESEARCHED AND BUILT
INDIVIDUAL FX
Automatically calculating and setting favorable exchange rates for some set of customers
PERMISSION MODELS
Payment approval schemes and other team controls (multistep approval and etc.)
INTERNATIONAL
End-to-end SWIFT (SHA), SWIFT (OUR) and Ruble payments to make global transfers
BULK
Bulk payments feature allows customers to create and release many payments at once (multicurrency & different types)
AUTO-VAT
Automatically calculating VAT amount and creating VAT payments in 1 click
FX 24/7
Allowing customers to exchange currencies even at non-working hours
DEMO MEETINGS
More than 24 offline DEMO events
were held with customers and internal stakeholders, where I showcased the newest feature releases, collected feedback and shared future plans
were held with customers and internal stakeholders, where I showcased the newest feature releases, collected feedback and shared future plans
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